All It Took To Clean Up This Beach Was A Fish Sculpture Named Goby

Fish named ‘Goby’ is recognized by eating plastic trash and has become very popular on social media recently.

Actually, there are two different stories brought exclusively by BrightVibes in the hope that seeing the idea—already replicated once—will inspire others to create more similar projects on beaches everywhere.

The first sculpture was installed under the name “Yoshi the Fish” on Malpe Beach, Mangaluru, India. The picture of this fish was spotted on social media by management of a holiday resort in Bali, and they immediately replicated it on their site with a fish named “Goby”.

The story and shared pictures of “Goby” was done attempting to raise awareness about the damage done by plastic materials to marine life. The idea for this unique concept belongs to an artist and sculptor Janardhan Havanje, who brought it to reality.

The sculpture is made of iron rods and costs nearly $646/€572. This 10ft/3m by 8ft/2.44m sculpture can now be seen filled with plastic waste collected on the beach. In this project were engaged more than 600 students from various colleges around Udupi, who in the cleanliness drive as part of World Environment Day, which had a theme ”Beat Plastic Pollution”.

The visitors are attracted by the sign on which they can see ‘Goby loves plastic, please feed him!’

To make their business more sustainable, luxury boutique hotel, W Bali, Seminyak has taken a creative approach by installing larger-than-life fish-shaped trash on their beachfront. This is designed to reduce the amount of plastic waste on the island after the management saw a similar installation on social media and begun researching it. The main idea was from the “Goby” fish.

It’s possible Mr. Seaward was referring to the pictures of “Yoshi the Fish” on Malpe Beach. Either way, the concept inspired him to replicate their very own “Goby the Fish” at the high-end resort.

When it comes to sustainability and its social responsibility about the environment, W Bali – Seminyak has been working for more than 5 years to be Earthcheck certified every year. They hardly worked on reducing waste, energy and water consumption and engaging in strict recycling practices.

After the summer season, the beaches of the Island are swamped by trash washed away on the shores, which forces the team at W Bali to be constantly engaged in intense beach cleaning sessions. In fact, they are ensuring the garbage that is collected and sent it to recycling.

Above mentioned steps are definitely going in the right direction, but any extra initiative that would help put a stop to plastic on the beaches is always welcomed.

Goby – the plastic-eating fish will allow guests and locals to dispose of plastic waste, and while looking nice on the beach, it can stimulate conversations, build awareness and educate people. 

This “Goby” project is extremely positive in showing people exactly what is happening when the trash ends up in the sea.


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